Wednesday, May 21, 2008
We Built This City on Capcitors and PCB's
So Circuit City is in trouble. The big-boxer just couldn't keep up with Wal-Mart and Best Buy and is now looking to be bought out by Blockbuster. I think there's a lesson in this for all of us.
Red logos = bad
Blue logos = good
Clearly. Radioshack is another one with a red logo, and who shops at Radioshack? I sure don't.
I am, of course, joking, but it wouldn't surprise me in the least to learn that the aesthetic of a building, even something as elementary as the overall color scheme, has a noticeable long-term affect on traffic. Could it be that simple? Wouldn't that just be a kick in the head!
I'll admit that I hardly ever go to a CC. Of course, to be fair, I choose Target over Wal-Mart any day of the week (so I guess the whole blue/red thing doesn't really hold up), and it's not like I've never shopped at a Circuit City--I'm pretty sure I bought my TV there years and years ago. But the Valley shopping center has both Best Buy and Circuit City in the same parking lot, and I go into the Best Buy every now and then, but I seldom remember that the Circuit City even exists, wedged, as it were between a Greatlands Target and a Golf Galaxy.
I wonder why that is...
Just a quick addendum. I just wrote a post about aesthetics and electronics, and I would be remiss to not at least mention Fry's. Those stores have bizarre themes, like Alice in Wonderland, or Alien Invasion. The last time I was in a Fry's, you'd walk around and see resistors, hard drives, a crashed UFO, capacitors, little green men with death rays, sound cards, etc.
Red logos = bad
Blue logos = good
Clearly. Radioshack is another one with a red logo, and who shops at Radioshack? I sure don't.
I am, of course, joking, but it wouldn't surprise me in the least to learn that the aesthetic of a building, even something as elementary as the overall color scheme, has a noticeable long-term affect on traffic. Could it be that simple? Wouldn't that just be a kick in the head!
I'll admit that I hardly ever go to a CC. Of course, to be fair, I choose Target over Wal-Mart any day of the week (so I guess the whole blue/red thing doesn't really hold up), and it's not like I've never shopped at a Circuit City--I'm pretty sure I bought my TV there years and years ago. But the Valley shopping center has both Best Buy and Circuit City in the same parking lot, and I go into the Best Buy every now and then, but I seldom remember that the Circuit City even exists, wedged, as it were between a Greatlands Target and a Golf Galaxy.
I wonder why that is...
Just a quick addendum. I just wrote a post about aesthetics and electronics, and I would be remiss to not at least mention Fry's. Those stores have bizarre themes, like Alice in Wonderland, or Alien Invasion. The last time I was in a Fry's, you'd walk around and see resistors, hard drives, a crashed UFO, capacitors, little green men with death rays, sound cards, etc.
Labels: business
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