Monday, June 23, 2008
The Instinct
So this weekend Samsung released their new "Instinct", their computer-in-your-pocket answer to Apple's iPhone. They've had some amusing mock-trailers that have been running in movie theaters (which, between that and Honda's Navi commercials in theaters, is GPS the new Coke?). It's an entertaining spot: lots of explosions, and it manages to poke fun at movies, movie trailers, and product placement, all while explaining its features and instilling some name-recognition.
Problem is, it kept comparing itself to the iPhone. Rather than let it stand on it's merits, it essentially billed itself as "the other iPhone", and while there's nothing inherently wrong with that, it just goes to show who really owns the market for these sort of devices. Maybe if they'd only said it once.
Either way, seeing this commercial over the weekend while waiting for Get Smart to start has led me to one inevitable conclusion about Apple's next product line.
The iShoe.
FoxTrax GPS Fleet Tracking
Clever solutions for vehicle tracking
www.FoxTraxGPS.com
866-686-2780
Problem is, it kept comparing itself to the iPhone. Rather than let it stand on it's merits, it essentially billed itself as "the other iPhone", and while there's nothing inherently wrong with that, it just goes to show who really owns the market for these sort of devices. Maybe if they'd only said it once.
Either way, seeing this commercial over the weekend while waiting for Get Smart to start has led me to one inevitable conclusion about Apple's next product line.
The iShoe.
FoxTrax GPS Fleet Tracking
Clever solutions for vehicle tracking
www.FoxTraxGPS.com
866-686-2780
Labels: humor, movies, technology
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